Demon Slayer Movies are Changing Anime Theatre!

popmediapulse.comJun 19, 2024

The smash hit anime series Demon Slayer has pioneered an innovative and genius approach to building hype and maximizing profits through theatrical releases. Recent two Demon Slayer movies titled “To The Swordsmith Village” and “To The Higanakusu” – are setting a new precedent that other major anime franchises are surely keeping an eye on.

Demon Slayer Movies and their Approach

These Demon Slayer movies were simply a combination of the final episode of the previous season with the premiere episode of the upcoming new season. While that may sound unexciting on the surface, the financial and marketing rewards are tremendous.

From a business perspective, putting pre-existing episodes they’ve already animated into the big screen allows Demon Slayer’s producers to make millions at the box office with minimal additional production costs. Estimates peg each episode’s budget around $80,000 – meaning these “recapped” Demon Slayer movies can potentially fund an entire new season of the series.

But the benefits go beyond just finances. Watching the climactic final moments of a season play out on an epic theater screen elevates the experience and amplifies the audience’s hype levels. Coupling it with the first hook of the new season turns it into the ultimate teaser trailer to build anticipation.

This approach has already paid off tremendously for Demon Slayer movies. The Swordsmith Village release grossed over $56 million, while the more recent Higanakusu arc pulled in nearly $40 million. Pretty astounding numbers for repurposed material.

Some fans have voiced complaints about feeling misled by these not being full new movies. However, these Demon Slayer movies were completely upfront about the episode recapping nature. The value comes from the big screen experience itself.

Future Ahead

Other major anime juggernauts like Jujutsu Kaisen are already following the path that Demon Slayer movies created with their own theatrical releases of key iconic episodes or story arcs. It’s a win-win model – capitalize on existing popular content while promoting upcoming new seasons. An ingenious strategy that the anime industry would be wise to adopt more widely.

Demon Slayer movies have potentially pioneered the future of anime promotion and manufacturing cost-effective hype through these theatrical releases. If executed properly, it could change the game for how productions are marketed and funded. An innovative approach that TV anime fans may get to experience a lot more of on the big screen.

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